by Dave | March 20, 2020 | Uncategorized
If you try to write for everyone, you’re likely to be wasting your time. Try shouting through a megaphone in the centre of town, you’ll probably get more ‘hits’. We’re surrounded by messages and we attune ourselves to them, zoning out what isn’t relevant – and bland,...
by Dave | March 20, 2020 | Uncategorized
The chain on my bike broke this morning, so I took it to my nearest cycling emporium… In the window they had a beat-up looking bike with scuffed paintwork, a flat tyre, a frayed saddle, and a price tag – £100. It made me think. It made me think, ‘Hmm, must be an...
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